Complete Guide to Choosing and Staying at Best Western Plus: Reasons, Advantages & Hotel Examples in Indonesia

Best Western Plus is one of the hotel lines under BWH Hotels (Best Western Hotels & Resorts), positioned in the upper-midscale category—serving travelers who want higher quality than mid-range hotels without reaching luxury-level pricing.
As part of BWH’s diverse brand portfolio, Best Western Plus offers “something extra” compared to the standard Best Western line, providing added value through enhanced facilities like in-room mini-fridges, upgraded work desks, hot breakfast buffets, and refined room interiors.
This balance of comfort and affordability has made the brand one of the most reliable names for both business and leisure travelers worldwide.

Main Advantages of Best Western Plus

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1. Enhanced Facilities

Best Western Plus hotels stand out for offering more comprehensive amenities than standard mid-range accommodations. Guests can enjoy a complimentary hot breakfast every morning—something rarely offered by budget hotels. Rooms are equipped with high-speed Wi-Fi, ergonomic workstations, and in-room mini-refrigerators, making them ideal for both business and leisure travelers. Many properties also include on-site fitness centers, business lounges, and laundry services, ensuring comfort and convenience throughout your stay.

2. Superior Comfort and Modern Design

Every Best Western Plus property is designed with attention to detail. From stylish lobbies to elegantly furnished rooms, the brand emphasizes aesthetics and functionality. Premium linens, modern bathrooms, and upgraded toiletries create a cozy yet refined environment. The design aims to provide a touch of luxury while maintaining affordable rates, giving guests an experience that feels upscale without being overpriced.

3. Excellent Value for Money

Best Western Plus successfully bridges the gap between economy and luxury. It delivers premium-level amenities and design quality at a price point that remains accessible to most travelers. Guests get more than just a comfortable room—they receive a complete hospitality experience that includes attentive service, free breakfast, reliable internet, and access to convenient facilities. This makes the brand one of the best value options in the upper-midscale hotel segment.

4. Reliable Global Standards

As part of the international Best Western Hotels & Resorts network, each Best Western Plus property adheres to consistent brand standards worldwide. Whether you’re staying in Jakarta, London, or New York, you can expect the same level of comfort, cleanliness, and service quality. This reliability is what keeps loyal guests returning to the brand, knowing that wherever they travel, they’ll find familiar comfort.

5. Integration of Modern Technology

Best Western Plus hotels are designed with the needs of today’s digital travelers in mind. Many properties offer smart TVs, digital check-in options, mobile key access, and fast charging ports in every room. These features make it easier for guests to stay connected and productive. Whether you’re holding a virtual meeting, streaming your favorite show, or catching up on work, the hotel’s tech-friendly infrastructure ensures a seamless experience.

6. Perfect for Every Type of Traveler

Best Western Plus hotels cater to a wide variety of guests—from business travelers who need professional amenities, to families seeking comfort and convenience, and solo travelers who prioritize safety and value. The flexibility of the brand makes it a go-to option for any kind of trip, whether short stays, weekend getaways, or extended visits.

Benefits of Choosing Best Western Plus for Travelers

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1. For Business Travelers

Business guests benefit from spacious desks, fast internet, and proximity to city centers or airports. The hotel’s business centers and meeting rooms help you stay productive while on the move.

  • Problem Solved: No need to rely on coworking spaces or unstable Wi-Fi connections; everything is available in one place.

2. For Family or Leisure Vacations

Families and leisure travelers appreciate free hot breakfasts, fitness centers, pools, and comfortable rooms that enhance relaxation after a day of exploration.

  • Problem Solved: Avoid the limited facilities of budget hotels while keeping accommodation costs reasonable.

3. For “Bleisure” Trips (Business + Leisure)

Best Western Plus suits travelers mixing work and leisure, offering both productivity and relaxation features in a single stay.

  • Why It’s Needed: It supports modern travelers who work remotely while exploring new destinations.

4. Technology and Connectivity

The brand integrates technology and convenience, such as fast Wi-Fi, ergonomic furniture, and digital check-in options.

  • Benefit: Provides a seamless digital-age experience suitable for professionals and modern vacationers alike.

Real Examples of Best Western Plus Hotels in Indonesia

1. Best Western Plus Makassar Beach

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Located in Makassar, South Sulawesi, this four-star hotel features a rooftop swimming pool, fitness center, restaurant, and complimentary Wi-Fi.
Highlights: Urban location, rooftop leisure, and strong business amenities.
Problem Solved: Limited mid-upper hotel options in non-capital cities—this property fills that gap perfectly.

2. Best Western Plus Coco Palu

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In the heart of Palu, this modern hotel offers an indoor pool, gym, spa, free Wi-Fi, and elegantly furnished rooms.
Advantages: A top-quality option in Central Sulawesi, ideal for both business and leisure stays.
Benefit: Provides upscale comfort in a region where premium hotels are still limited.

3. Best Western Plus Kemayoran Hotel – Jakarta

Situated in Kemayoran, Central Jakarta, this hotel combines strategic city access with elegant rooms, fitness facilities, and excellent business services.
Highlights: Perfect for business trips or transit stays in the capital.
Problem Solved: Ensures comfort and convenience for corporate guests and travelers needing easy airport or train access.

How to Book and Get the Best Rates

Booking Steps:

  1. Visit the official Best Western website or its Indonesian branch and search for “Best Western Plus” hotels in your desired destination.
  2. Choose the right category (“Best Western Plus”) to ensure the expected quality and amenities.
  3. Look for promotions such as the “Low Rate Guarantee” or local deals for direct bookings.
  4. Sign up for the Best Western Rewards program to earn points and access exclusive benefits.

Tips to Secure the Best Prices:

  • Book early reservations often come with lower rates.
  • Use bank or credit card promotions for additional discounts.
  • Read guest reviews for property-specific insights.
  • Ask about room upgrades upon check-in, especially if you’re a loyalty member.
  • For business travel, prioritize rooms with desks and easy access to meeting areas.

Why Book Through Official Channels:
Booking directly through the official website usually ensures the lowest rates, loyalty points, and exclusive promotions unavailable on third-party sites.

Conclusion

Choosing Best Western Plus gives you the perfect balance between affordability and comfort. With premium features such as hot breakfasts, high-speed internet, ergonomic workspaces, and refined interiors, it caters to a wide range of travelers—business professionals, families, and leisure explorers alike.
In Indonesia, properties like Best Western Plus Makassar Beach, Coco Palu, and Kemayoran Hotel demonstrate how this global brand consistently delivers reliable upper-midscale hospitality.
If you seek a hotel that offers great value without sacrificing quality, Best Western Plus should be at the top of your list.

FAQ

1. What’s the difference between Best Western and Best Western Plus?
Best Western Plus is one level above the standard Best Western brand. It includes added amenities like in-room mini-fridges, ergonomic desks, full hot breakfasts, and improved interiors.

2. Do all Best Western Plus hotels offer the same facilities?
Not exactly. While global brand standards exist, some amenities—such as pools, gyms, or laundry services—may vary by location.

3. Is it better to book directly through the Best Western website?
Yes. Direct booking often provides guaranteed lowest rates, loyalty rewards, and access to exclusive promotions unavailable elsewhere.

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